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What we face

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What we face

“Living in an ashtray or a garbage dump? We deserve better!”

A truth that’s stranger than fiction

Spotting waste floating on the water’s surface as we stroll along the seafront no longer surprises us.

Every day, tons of waste pile up on our beaches or form heaps on the sea bed all along our coasts.

Seeing waves of trash carried by rivers worldwide all the way to the ocean is truly staggering, and it paralyzes us into inaction.

What’s even sadder is what we find on the shore, carried on marine currents and deposited by waves after months or even years at sea: bottles, soda cans, fishing nets, bowls, buoys, and plastic lids – not to mention the thousands upon thousands of cigarette butts buried in the sand!

These images flood our social media feeds, creating a feeling of disgust that gives way to guilt…

One-off actions

What has always struck us is that there has always been pollution, and until now, no one had ever tried a lasting approach. No long-term plan to change mindsets and practices. The only attempts have been one-off remedial efforts.

It’s as if pollution was someone else’s business – the responsibility of the government, an NGO, or specialists. But shouldn’t it be civic-minded individuals who take the first steps? Picking up and collecting waste is the first commitment we all need to make without a second thought: a natural reflex that can make all the difference, and one that our schools, teachers and public authorities should teach.

Our parents – with a few exceptions – always told us not to touch litter left on the floor because “it’s dirty and might be dangerous or carry diseases”.

Ecological transformation and change through technology

But people are now thinking about how we as individuals can tackle this chaos: “What can I do? How do I slow the spread? How can I minimize its effects on the environment and on all ecosystems? How can I raise awareness?”

At The Searial Cleaners, we believe that the best approach is a holistic one – an approach that incorporates both green technology & human action. By making sure our actions complement each other, we’ll see our efforts pay off.

The four pillars to focus on are:

  • Collect, with technology and human action, everywhere, all the time
  • Categorize, analyze, and expand research
  • Transform mindsets and establish new practices among citizens
  • Protect

Our actions, whether individual or collective, have an impact on our environment. So it’s up to us to take responsibility and get involved in a collective movement to bring about transformation – together.